Brand Transformation

Brand elevation and refresh project re-defining vision, values, purpose, proposition and growth strategy, to reach new luxury audiences.

Brand strategic direction, vision and audience focus, solidifying the brand in culture, wellness, craft and cooking, to reposition the British heritage brand.

European Marketing Director

Brand Direction and development leading vision, strategy, creative direction, marketing & PR. Launched brand in 30 markets, with retail footprint in London, Berlin and Amsterdam.

Executive Leadership global role focused on brand building, thought leadership and global partnership strategy.

Global Brand & Sustainability Strategy

Head of brand focused on international visibility of the BFC and its brands (London Fashion Week, London Fashion Week Men’s & The Fashion Awards), exceeding yearly £1B media value.

Brand direction and global partnerships with curation of Positive Fashion, spearheading industry-wide positive change.

Brand Direction

Strategic brand direction to create Future of Beauty positioning to drive new audience interest, and define the gold standard for integrity in beauty.

Brand and sustainability positioning project delivering creative concepts across marketing, messaging and packaging, for internal activation.

Brand Transformation

Tasked with modernising, humanising and beautifying the professional hair colour brand, delivering an elevated brand vision and direction that put young Gen Z and Millennial colourists at the centre of the story.

New brand vision, mission, positioning, values and brand direction reaching young colourists to create commercial momentum.

Fractional Chief Marketing Officer

Taking the fledgling startup from concept to impact-led brand. Driving brand strategic direction, marketing and communications, focused on brand visibility, thought leadership positioning and revenue uplift.

Brand building, creative direction, strategic partnerships, global marketing strategy and business development.

Brand Transformation

Fractional Brand Director, tasked with brand definition, marketing and purpose strategy aligned to new creative direction for the luxe lifestyle brand.

Brand vision design, purpose positioning, brand and marketing direction, running team of 20 across brand, creative, copy, CRM, events and marketing.

Vision & Strategic Direction

Brand positioning to define strategic direction, voice and attitude for leading London culture, communications and content agency.

Strategic brand consultation working with executive leadership team to define brand direction, positioning, values, and tone of voice, to drive incremental revenue.

Brand Direction

Brand vision and direction for turning Committed Beauty, a sustainable positioning reaching the digital generation, into a tangible sustainable brand strategy.

Strategic brand project delivering creative concepts across partnerships, marketing and community, for the brand to activate internally.